Ph. / Drew Vickers
Art Director / Jonny Lu
Stylist / Ellie Grace Cumming
Hotel Production coordinated the Amiri campaign on the Amalfi Coast, working alongside one of American luxury fashion’s most distinctive voices to produce a shoot that captures the full intensity of the Spring Summer 2024 collection.
Amiri has built its identity at the intersection of California rock culture and European luxury craftsmanship — a brand that treats each garment as a relic of a life lived at full volume. The Amalfi Coast, with its dramatic cliffs, luminous light, and timeless glamour, provides the ideal setting for that visual world: a landscape as iconic and uncompromising as the brand itself.
From logistics and location coordination to full on-set production support, Hotel Production managed every phase of the project, following the creative direction of Amiri with the aesthetic sensibility and absolute professionality that have defined our work since 2017. The result is a campaign as bold and sun-drenched as the coast itself.