Creative Direction / Alan Prada, Serena Lattuada
Casting Director / Geremia Schiano, AamØ
Ph. / Hugo Comte
Stylist / Marc Goering
Hair / Soichi Inagaki
Makeup / Camille Siguret
Manicure / Barbara Coroli
Hotel Production coordinated the Armani Exchange campaign in Milan, working alongside one of fashion’s most globally recognised contemporary brands to produce a shoot that captures the full attitude of the Fall Winter 2024 collection.
Armani Exchange has always occupied a distinct space within the Armani universe — younger, more urban, and more immediate in its visual language, while never losing the quality and precision that define the group. Producing at this level requires a service that understands how to translate a strong brand identity into campaign imagery without softening its edges.
From set coordination to full production support, Hotel Production managed every phase of the project in Milan, following the creative direction of the brand with the aesthetic sensibility and absolute professionality that have defined our work since 2017. The result is a campaign as sharp and energetic as the brand itself.