Hotel Production coordinated the Max Mara Weekend campaign in Milan, working alongside one of Italian fashion’s most beloved and internationally recognised brands to produce a shoot that captures the festive spirit of the Sparkling Holiday Fall Winter 2024 collection.
Max Mara Weekend has always represented a particular kind of Italian ease — sophisticated without effort, joyful without noise. The Sparkling Holiday campaign demands imagery that translates that spirit into something genuinely celebratory, while maintaining the clean aesthetic confidence that the Max Mara universe demands across all its lines.
From set coordination to full production support, Hotel Production managed every phase of the project in Milan, following the creative direction of the brand with the aesthetic sensibility and absolute professionality that have defined our work since 2017. The result is a campaign as warm and luminous as the collection itself.